When it comes to Adwords and making pay-per-click pay, we’re the boffins you need

Google Adwords adverts are the very top listings in the Google search results pages with “AD” next to them. If you click one of those pay-per-click listings, Google charges the business advertising a small fee.

In the bad old days of advertising, you would put an advert for your product or service in a newspaper or magazine and hope that someone interested in what you offer would stumble across the ad and call you. With Google pay-per-click advertising, you can advertise online and your advert only shows when someone searches in Google for a product or service you offer. You don’t pay for your advert appearing, you only pay when it is clicked. You can set a daily budget and target specific geographic areas so it is great for getting both local enquiries or national enquiries.

Our Adwords starter package is perfect for newcomers. If you are already running an Adwords campaign take a look at our Adwords Management package.

We also offer an Adwords Remarketing package which can make a significant impact converting potential customers who have left your website without making an enquiry or a purchase.

PPC Agency Surrey & London
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Adwords Starter, Management & Remarketing Packages

Adwords
Starter

If you are new to Adwords and pay-per-click, our Starter package will get you up and running. This package includes your Adwords account setup and keyword research to find the most profitable keywords. We write your adverts and setup conversion tracking to measure the success of your Adwords campaign. We also take a look at the landing pages on your website that your adverts click through to and let you know whether these need to be improved. We give a 20% discount on any work that needs to be made to improve your landing page(s). After one month we will review your campaign and send you a progress report. You can then move over to our Adwords Management package if you want us to continue managing your campaign.

Keyword Research

Before starting we will undertake thorough keyword research to discover the most profitable keywords for you to bid on. Keywords are the search terms your potential customer will be typing into the Google search page to find your services or products.

Adwords Account Setup
We will register and setup your Google Adwords account under your business name, many agencies will setup and run Adword campaigns in their own accounts. This means if you decide to move away you loose all the benefit you have built up over time and have to start over again.
Geo Location & Geo Targeting

One of the great things about advertising with Google Adwords is Geo Location. This allows you to specify the geographic area you want your adverts to be displayed in. So if your a business that only works with local customers or clients or has a defined territory such as Greater London and the home counties, you can set your ads to only be shown to people visiting within these areas. If your business is international you can also target specific countries. This helps to make sure your valuable advertising budget is spent where it needs to be spent and not wasted on people that are outside your area of operation.

Ad Copy Writing

To reach your potential customers effectively, your text ads should be specific, attractive, relevant and empowering. Your ads should highlight what makes you unique, include prices and promotions, empower customers to take action. Your ad should also include at least one keyword and should match what you are saying on your landing page. They should have location and mobile extensions for people viewing on mobiles to help them see where you are and get in touch.

Conversion Tracking
Adwords conversion tracking allows you to see how many of your ad clicks have lead to a customer taking an action on your website. Such as filling out your enquiry form, making a purchase, calling you or signing up to a newsletter. Knowing how many clicks have a lead to action being taken will tell you how effective your Adwords campaign has been and if it is making you money or costing money.
Landing Page Analysis
Your Adwords landing page is the page your adverts click through to on your website. It is you key chance to convince your customer to take an action such as filling out an enquiry form, subscribing to a newsletter or making a purchase. To get one of these actions to happen your landing page needs to be well considered with an engaging headline, compelling text, a clear call to action and a lead capture form.We will analyse your landing page and suggest how this can be improved to maximise conversions.
Review & Report After 1 Month
We will review your Adwords campaign after one month and send your a report showing how your campaign has been performing and if necessary what else needs to be done to make improvements.

from
£199 +VAT

Adwords Management

If you are moving across from our starter package we can continue to manage, optimise and improve your campaign for our monthly fee. If you already have an Adwords account and are looking for someone to take over the management of it, we start with a review looking at the campaign’s performance and landing page design to see how they can be improved to increase conversions. Whether new to us or moving across from our starter package, our management package gives you everything you need to keep your pay-per-click campaign running efficiently. We also include split testing of both the ads and landing pages to keep your campaign converting. We review your campaign every month and send you a report.

Campaign Review

If you already have a Google Adwords campaign running we will review its performance and discuss with you the potential for improvement and growth.

Landing Page Analysis
Your Adwords landing page is the page your adverts click through to on your website. It is you key chance to convince your customer to take an action such as filling out an enquiry form, subscribing to a newsletter or making a purchase. To get one of these actions to happen your landing page needs to be well considered with an engaging headline, compelling text, a clear call to action and a lead capture form.We will analyse your landing page and suggest how this can be improved to maximise conversions.
Negative Keywords Lists

Negative Keywords allow you to exclude search terms that are similar to the keywords you are targeting, but may cater to customers searching for a different service or product.

Example:
If you were an optometrist who sells eyeglasses, you would want to include negative keywords for search terms like “wine glasses” and “beer glasses”.

This will prevent your advert showing for irrelevant searches and avoid un-wanted clicks that will drain your advertising budget.

Ad Split Testing

With Google Adwords split testing, we can run several ads and then figure out which of the ads are performing best and cull the ones that aren’t. This process can be continued to keep optimising your ads and improving their performance.

Landing Page Split Testing

As well as split testing your ads, we can also split test elements on your landing page such as headings, call to actions and buttons. Over time this will allow us to optimise the performance of your landing page, making it more effective at converting visitors into paying customers.

Review & Report Every Month

We will review your Adwords campaign every month and send your a report showing how your campaign has been performing. We will also continue to make improvements and optimise your campaign.

from
£159 +VAT
per month

Adwords Remarketing

Have you ever seen those banner ads that seem to follow you around from website to website? They are Adwords Remarketing banner adverts and can have a significant impact converting potential customers who have left your website without making an enquiry or a purchase. Once the banners have been designed and the campaign setup, we add a small piece of code to you website. Now when a potential customer visits your website and leaves without making an enquiry or purchase, they are shown your banner advert on the millions of other sites that are signed up to the Adwords display network. Our Remarking package includes the setup and design of banners. We will also review your campaign after the first month and send you a report.

Adwords Account Setup
We will register and setup your Google Adwords account under your business name, many agencies will setup and run Adword campaigns in their own accounts. This means if you decide to move away you loose all the benefit you have built up over time and have to start over again.
4 X Graphic Banner Designs

We will design you a graphic banner in 4 different sizes that will be used to advertise your service or product on the other websites signed up to the Google display network.

Conversion Tracking
Adwords conversion tracking allows you to see how many of your ad clicks have lead to a customer taking an action on your website. Such as filling out your enquiry form, making a purchase, calling you or signing up to a newsletter. Knowing how many clicks have a lead to action being taken will tell you how effective your Adwords campaign has been and if it is making you money or costing money.
Landing Page Analysis
Your Adwords landing page is the page your adverts click through to on your website. It is you key chance to convince your customer to take an action such as filling out an enquiry form, subscribing to a newsletter or making a purchase. To get one of these actions to happen your landing page needs to be well considered with an engaging headline, compelling text, a clear call to action and a lead capture form.We will analyse your landing page and suggest how this can be improved to maximise conversions.
Review & Report After 1 Month
We will review your Adwords campaign after one month and send your a report showing how your campaign has been performing and if necessary what else needs to be done to make improvements.

from
£199 +VAT

FAQ’s

Q. Do I have to sign up to a long term contract?

No, you can cancel your WordPress Support package at anytime.

Q. I have been using another agency to manage my Adwords, what happens?

If you have been using another agency to manage your Adwords campaign, it maybe possible for us to just takeover if the account has been setup in your business name. However a lot of Adwords agencies run campaigns in their own Adwords client accounts, so it may not be possible to take over these accounts. In this instance we would need to create a new Adwords account and campaign.

We always register and setup Google Adwords accounts under our clients business names.

''They helped me launch my business back in 2008, we now turn over just over £1,000,000 per anum. The website and Adwords campaign they set up are a major factor in this success.''

Steve Weller – Wellcare Ltd, Headley

Daryl Peters - Weldfix

''Thanks to the website and Google advertising Matt & Murray set up for me when I launched my business, I now have steady stream of customers and have plans to expand my business!''

Daryl Peters – Weldfix, London

Katie Stopher - Pipsqueaks Performing Arts

''It was never just about the website alone, but my business and the future of it as a whole''

Katie Stopher – Pipsqueaks Performing Arts, Banstead

5 Star Web Design Rating

We have been voted a 5 Star web design agency

Interested in our Google Advertising Packages?

01737 350 389

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