Before starting we will undertake thorough keyword research to discover the most profitable keywords for you to bid on. Keywords are the search terms your potential customer will be typing into the Google search page to find your services or products.

We will register and setup your Google Adwords account under your business name, many agencies will setup and run Adword campaigns in their own accounts. This means if you decide to move away you lose all the benefit you have built up over time and have to start over again.

One of the great things about advertising with Google Adwords is Geo Location. This allows you to specify the geographic area you want your adverts to be displayed in. So if your a business that only works with local customers or clients or has a defined territory such as Greater London and the home counties, you can set your ads to only be shown to people visiting within these areas. If your business is international you can also target specific countries. This helps to make sure your valuable advertising budget is spent where it needs to be spent and not wasted on people that are outside your area of operation.

To reach your potential customers effectively, your text ads should be specific, attractive, relevant and empowering. Your ads should highlight what makes you unique, include prices and promotions, empower customers to take action. Your ad should also include at least one keyword and should match what you are saying on your landing page. They should have location and mobile extensions for people viewing on mobiles to help them see where you are and get in touch.

Adwords conversion tracking allows you to see how many of your ad clicks have lead to a customer taking an action on your website. Such as filling out your enquiry form, making a purchase, calling you or signing up to a newsletter. Knowing how many clicks have a lead to action being taken will tell you how effective your Adwords campaign has been and if it is making you money or costing money.

Your Adwords landing page is the page your adverts click through to on your website. It is you key chance to convince your customer to take an action such as filling out an enquiry form, subscribing to a newsletter or making a purchase. To get one of these actions to happen your landing page needs to be well considered with an engaging headline, compelling text, a clear call to action and a lead capture form.

We will analyse your landing page and suggest how this can be improved to maximise conversions.

We will review your Adwords campaign after one month and send your a report showing how your campaign has been performing and if necessary what else needs to be done to make improvements.

If you already have a Google Adwords campaign running we will review its performance and discuss with you the potential for improvement and growth.

Your Adwords landing page is the page your adverts click through to on your website. It is you key chance to convince your customer to take an action such as filling out an enquiry form, subscribing to a newsletter or making a purchase. To get one of these actions to happen your landing page needs to be well considered with an engaging headline, compelling text, a clear call to action and a lead capture form.

We will analyse your landing page and suggest how this can be improved to maximise conversions.

Negative Keywords allow you to exclude search terms that are similar to the keywords you are targeting, but may cater to customers searching for a different service or product.

Example:
If you were an optometrist who sells eyeglasses, you would want to include negative keywords for search terms like “wine glasses” and “beer glasses”.

This will prevent your advert showing for irrelevant searches and avoid un-wanted clicks that will drain your advertising budget.

With Google Adwords split testing, we can run several ads and then figure out which of the ads are performing best and cull the ones that aren’t. This process can be continued to keep optimising your ads and improving their performance.

As well as split testing your ads, we can also split test elements on your landing page such as headings, call to actions and buttons. Over time this will allow us to optimise the performance of your landing page, making it more effective at converting visitors into paying customers.

We will review your Adwords campaign every month and send your a report showing how your campaign has been performing. We will also continue to make improvements and optimise your campaign.