Encompass Lofts

Encompass London wanted to focus on promoting their loft conversion service.

Our input consisted of getting a sales page written for their loft conversion service and driving traffic to it. It was agreed to put the loft conversions page on a different domain purely to promote jus the loft conversion service. There was a large library of photography of completed jobs which was categorised and added to the website in a portfolio. They got a new logo created by a third party which had a more slick look to it than their previous one and coupled this with an intro section featuring a video background to add pizzaz.

You can view the loft conversions Earlsfield sales page by clicking the link.

What We Did


Encompass had seen a couple of different black and gold looks they liked and a design was created using them as inspiration.


This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Search Engine Optimisation

We optimised the sales page to rank for “loft conversion Earlsfield” and it achieved top rankings in Google, Yahoo & Bing. Since then other local area landing pages have been added to target other locations and 5 locations are ranking in the top 10 Google organic results and they are at the top of the Google Map results for Earlsfield.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Portfolio System

A portfolio system was added to the site which allows the client’s portfolio of completed jobs to be easily added, managed and appear consistent throughout the site wherever they are viewed.


Professional Copywriter

A professional copywriter was used to produce persuasive and compelling text that really communicates the benefits of the client’s services.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

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