The first thing we did was to use a professional copywriter to produce persuasive and compelling text that really communicates the benefits of attending the orthodontic training days. We then produced the event website design using the WordPress content management system using a mobile responsive template to allow easy navigation and browsing on mobiles and tablets.
An event booking and management system was added to allow online bookings and card payments. The booking management system has the added benefit of allowing the client to manage the bookings and administration in the WordPress control panel, full event reporting and analytics is also included.
A data capture form was also added to the home page to help build a mailing list which can be used to promote their training days.
After a one hour tuition session, the client is now able to update the website and manage the training day bookings.
What We Did
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
A professional copywriter was used to produce persuasive and compelling text that really communicates the benefits of the clients services.
Mobile Responsive Design
A mobile responsive event website design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.
What the client said…
“I am delighted with the new website Matt and Murray produced for OrthoProgress. The new site now allows our attendees to book and pay for our Orthodontic training days online making my life a lot easier! The site they created is modern, easy to navigate and works brilliantly on mobiles as well. Nothing seemed too much trouble and with the tuition they gave me I am now able to run the site and manage the event bookings on my own. I’d happily recommend Indigo Marmoset to other businesses looking for a great value web design consultancy.”