Five Quills

Daniela the founder of Five Quills independent children’s book publishers had a website that was difficult for her maintain and had a badly setup e-commerce system that made it difficult for her to sell her books. The site also looked quite generic and needed to have an injection of personality to match her quirky, fun children’s brand.

We re-built the site with WordPress and WooCommerce and created a whole new look featuring her hedgehog illustrations throughout the site. The site is now bursting with personality, much easier to navigate and easy for her customers to make a purchase. It also looks and works great on tablets and mobiles.

Five Quills WooCommerce Web Design

What We Did

Quality Seal E-commerce Package

This site was built using our Quality Seal e-commerce web design package.

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This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Search Engine Optimisation

We optimised the Five Quills website to rank for ‘independent childrens book publisher’. The website already ranks on the first page of the Google search results for this search terms and is climbing in position.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.


WordPress Support

The client has signed up to our WordPress support package, we now manage the WordPress updates and provide 30 minutes of work a month updating the sites content. This leaves the client free to do what they do best, create delicious preserves!


The popular WooCommerce system was integrated with WordPress to provide e-commerce functionality. The client is able to manage the store admin, edit and add new products.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

E-commerce Analytics

Google Analytics e-commerce tracking was setup to allow the client to analyse purchase activity on their site. They can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other critical sales data.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

Data Capture

This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.

Five Quills Mobile Responsive Web Design

What the client said…

“We hired IM to design our new website which also includes a bookshop. IM were great in understanding our company’s website design and technical needs. They presented us with a variety of solutions, and were always present and ready to answer our questions throughout the website design building process. Now that our website is set-up and working we are staying with IM for continued technical and design support. They are a great team to work with.”
Daniela Schneider

Five Quills

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