Food Safety Guru
Pat & Julie from Food Safety Guru needed a website and marketing strategy to sell their food safety rating system that helps restaurants improve their scores on the doors.
The first step was to meet with Pat & Julie and plan a marketing strategy to target the restaurants with poor food safety ratings. We then designed the logo and identity and worked with a copywriter to produce compelling sales text. Next we built a landing page that starts with a strong attention grabbing headline, leading down to a short video explaining how the systems works and the benefits for restaurant owners. Testimonials were added to back up the level 5 guarantee we created to make the purchase risk free in order to boost sales. These can be purchased from the website, either as a buy now option or as an instalment plan option aimed at boosting sales with three manageable payments.
Finally a flyer and sales letter were designed and sent to the restaurants with a poor food safety rating, driving them to the website to find out more and purchase the system.
What We Did
A chef character has been used to represent the food safety guru. The look of the site is simple and clean with an explainer video providing the visual focus.
In addition to the website we designed a flyer and sales letter which were sent to the restaurants with a poor food safety rating, driving them to the website to find out more and purchase the system.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
A professional copywriter was used to produce persuasive and compelling text that really communicates the benefits of the clients services.
Mobile Responsive Design
A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.
What the client said
“We were starting a new consultancy business and wanted a logo and a website that was our ‘shop window’ something we could refer potential clients to for a flavour of our services instead of sending brochures or fliers. We did a lot of research and loved the look of Indigo Marmoset’s own website so asked them to help us. We were demanding and sometimes a little too off the wall but they worked hard to get the result we wanted. It took a while but we ended up with an excellent logo and a great website that reflects our business and our sense of humour not an easy task! We have had nothing but compliments from everyone who visits it well done guys.”Julie Bowen