Interior Transformation Studio
The site was built in WordPress and is easy to navigate on both desktops and mobiles. Local area landing pages were included to help the business rank better in Google and be found by her local customers.
What We Did
Golden Goose Package
Search Engine Optimisation
We took the original local area landing pages and improved them visually and at the time of writing 5 rank in the top 10 Google organic search results for “interior design [+ location]”.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
We added 3 image galleries to showcase the different types of work.
A professional copywriter was used to produce persuasive and compelling text that really communicates the benefits of the client’s services.
We took the existing video and got a script copywritten and recorded by a professional voiceover artist and captioned. It now does a better job of selling people on coming into the shop and can be understood if being watched with the sound off.
Mobile Responsive Design
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
What our copywriter had to say...
The copywriting brief involved a visit to the store to get a feel for the luxury nature of the stock and the expert service on offer by the small, talented team.
The client was keen to emphasis the personal nature of the service, that the team did not impose their own interior design preferences on customers, but took a lead from the client’s aspirations, preferences and trending styles. This resulted in the strapline ‘a signature style that’s all about you’.
After an agreement to script a video, this was written to reinforce the selling points of an upmarket brand and expert personal service, accompanying lovely images of the store and stock.