L.A. Surfacing had a logo and a checkatrade page but really needed a website in order to have a more visible presence online.
Our Quality Seal Web Design package was used, plus extras.
What We Did
We created a website with a series of service pages explaining how L.A. Surfacing can improve your outdoor space.
In addition to the website we designed an advert for local press to help promote the business.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Search Engine Optimisation
We optimised the website which is now starting to rank in the organic results for searches related to the key services they offer.
A Google Adwords pay per click campaign was setup to get L.A. Surfacing a top listing in the Google search results for target keywords. As a result the advertising campaign drives a steady stream of traffic to the website were it is converted into paying customers.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
A portfolio system was added to the site which allows the client’s portfolio of completed jobs to be easily added, managed and appear consistent throughout the site wherever they are viewed.
A professional copywriter was used to produce persuasive and compelling text that really communicates the benefits of the client’s services.
A product catalogue system was added to the site which allows the clients range of products to be easily managed and appear consistent throughout the site wherever they are viewed.
Mobile Responsive Design
A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
What our copywriter had to say...
After a thorough brief and my own desk research, I wrote service pages which reflected the technical quality of the craftsmanship and care offered by Luke. This was a client with consistent and exceptional testimonials which made teasing out benefits and selling points a lot easier.
In terms of the key proposition, we focused on the simplicity of a client focused, individual, personal service as this company only takes on one job at a time, giving each client their full attention without any distractions or outsourcing.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
What the client said
”Indigo Marmoset were recommended to me. I had no idea where to start with the content for my website so I went to see Elizabeth at Word Salon.
I am so pleased I did as I couldn’t be happier with the final website. I felt that I had all the time in the world to run through each detail and make the website perfect. It was great having both Indigo Marmoset and Word Salon’s experience and professional opinions. I felt that they worked with me to ensure that each part of the website worked. I am very fussy so I know it couldn’t have been easy for them!
I would and have already recommended them to friends with businesses”.Luke and Jade Pearce