Rae Denman – Medical Tattooist
Rae Denman offers a highly specialist niche service in medical tattooing and camouflage makeup for those with visible differences.
Rae wanted to update her website to reflect her services, reach more clients in need of her work and provide the information on procedures and options potential clients may be looking for.
As well as a complete website revamp using WordPress, we also improved the structure of the site. There is now a comprehensive sales page for each service that addresses the concerns of the individual and provides an actionable solution.
What We Did
Golden Goose Package
This site was built using our Golden Goose web design package.
Design
In a 60 minute strategy session, we highlighted the problems with the current site which included a lack of a responsive design so the site didn’t work well on mobiles and tablets and the structure needed revising.
This resulted in the re-build of the website using strong professionally copy written sales pages for each treatment. We also made several other improvements including: site structure and navigation, making the site mobile responsive and improving the page load times.
Professional Copywriting
Tone of voice was really important to this client, as she deals with a very sensitive area of treatment and is a medical professional. For this reason the brief was crucial so I could understand and portray the mindset of Rae’s clients, and how what she offers truly can make a difference to their lives. In addition there was a proof reading and editing job to do of procedure notes and details.
WordPress
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Search Engine Optimisation
At the time of writing the site now ranks in the google organic results top 10 positions for 16 target key phrases, which is a massive improvement.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
Mobile Responsive Design
A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
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