Rae Denman – Medical Tattooist
Specialist treatment for a client with specialist skills
Rae Denman offers a highly specialist niche service in medical tattooing and camouflage makeup for those with visible differences. She wanted to update her website to reflect her services, reach more clients in need of her work and provide the information on procedures and options potential clients may be looking for.
Our Golden Goose Web Design package was used, plus extras.
What We Did
In a 60 minute strategy session, we highlighted the problems with the current site which included a lack of a responsive design so the site didn’t work well on mobiles and tablets and the structure needed revising.
This resulted in the re-build of the website using strong professionally copy written sales pages for each treatment. We also made several other improvements including: site structure and navigation, making the site mobile responsive and improving the page load times.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Search Engine Optimisation
At the time of writing the site now ranks in the google organic results top 10 positions for 16 target key phrases, which is a massive improvement.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
The client has signed up to our WordPress support package, we now manage the WordPress updates and provide 1/2 an hour of work a month updating the site’s content. This leaves the client free to do what they do best.
Mobile Responsive Design
A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
Tone of voice was really important to this client, as she deals with a very sensitive area of treatment and is a medical professional. For this reason the brief was crucial so I could understand and portray the mindset of Rae’s clients, and how what she offers truly can make a difference to their lives. In addition there was a proof reading and editing job to do of procedure notes and details.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.