Jackie from Cherished Nails based in Clapham Junction needed to start attracting new customers to her nail salon. After our 60 minute marketing strategy session, Jackie was convinced we could help market her business to her local customers. We started with her nail salon web design which was optimised to rank well in Google for people searching for ‘Nail Salon Clapham Junction’. Next we designed a flyer that included a special introductory offer that was delivered to local residents. A signup form was included on the nail salon web design for the people wanting to claim the introductory offer, this has helped Jackie build a mailing list of over 1000 local residents she can now market to with promotional offers.
We also added a gift voucher system to allow Jackie to sell gift vouchers directly from her website, this has added a another reliable revenue stream to the business.
What We Did
In addition to the website we designed business stationery and a flyer to help Jackie promote her business.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
The popular WooCommerce system was integrated with WordPress to provide e-commerce functionality. The client is able to manage the store admin, edit and add new products.
We added a gift voucher system that automates the personalisation and sales of the gift vouchers. After purchase the personalised gift vouchers are emailed directly to the customer, who can then download them as a PDF.
Mobile Responsive Design
A mobile responsive nail salon web design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.
What the client said…
“They were brilliant when it came to helping me with the logo, website and marketing of my business! My website shows up well in the Google search results and I have got lots of new customers who I keep in touch with using their email newsletter system.”