Polarcold Refrigeration Ltd
Nick and Stewart from Polarcold based in Tadworth were looking to rejuvenate their tired old website! They also wanted their site to have better ranking in the Google search results and a better shop system to sell their range of refrigeration and air conditioning products.
With the help of our copywriter Elizabeth who created strong keyword rich sales copy we created a powerful landing page for each of their key services designed to rank well in Google and convert visitors into paying customers.
We also setup WooCommerce to handle their online sales and allow Nick and Stewart to easily manage their catalogue of products.
What We Did
Quality Seal WooCommerce Package
This site was built using our Quality Seal WooCommerce package.
We created a fun, unique and memorable design with their penguin taking centre stage!
When it came to refrigeration, it became quite clear that Polarcold were experts. But it was also a challenge for them that their maintenance clients often weren’t aware of their product business. So the copy needed to educate and inform of the full range of services and products Polarcold could offer, and the expert advice that would accompany the customer experience.
Given the animation-based creative design of the website, the copy needed to be fun and lighthearted, while conveying the message. Taking an upbeat tone, and throwing in a few puns, enabled the content to engage the customer and match the brand.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Search Engine Optimisation
We optimised the Polarcold website to rank for their refrigeration and air conditioning services in Surrey. Their site is ranking in the top three organic and local map search results for ‘refrigeration surrey’ and other similar search terms.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
A product catalogue system was added to the site which allows the clients range of products to be easily managed and appear consistent throughout the site wherever they are viewed.
The popular WooCommerce system was integrated with WordPress to provide e-commerce functionality. The client is able to manage the store admin, edit and add new products.
Mobile Responsive Design
A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
What the client said…
“It took us a long time to find someone we could actually talk to who knew exactly what they were doing, doesn’t matter what you ask them they come back with an answer pretty smartish. Took a while to get our site together, mainly our fault but they stuck with us and I think the end result is brilliant. Thanks again Matt and Murray.”