Ashley the owner of Skillz Football Coaching had a website which was difficult for him to update and did not work well on mobile devices. The sports website design was also difficult for his visitors to navigate and was not communicating the benefits of the football coaching he provides.
After detailed planning and research, we built Ashley a clean and simple to navigate sports website design using the WordPress content management system. We made much better use of Ashley’s testimonials which now communicate the benefits of his football coaching to the parents visiting the site.
An important consideration was improving the site’s visibility in the Google search results for searches relevant to his services and the geographic areas he provides them in. As a result we built special landing pages and optimised them to help rank well for these geographic specific search phrases.
The new site is now responsive, making it easier to use for visitors browsing the site on tablets and mobile devices.
An e-commerce system has also been added to allow Ashley to sell his football strip directly from his website.
What We Did
Large banner photography has been used to show the childrens football courses in action. Testimonials which include photos of the parents giving the testimonial feature prominently. The colours, fonts and layout follow the logo design.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
Search Engine Optimisation
We built two optimised pages to rank in Google for ‘childrens football classes in sutton’ and ‘childrens football classes in croydon’. These pages rank in position 1 in the Google search results, helping to ensure that the Skillz football classes are always fully booked!
The popular WooCommerce system was integrated with WordPress to provide e-commerce functionality. The client is able to manage the store admin, edit and add new products.
Mobile Responsive Design
A mobile responsive sports website design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.
What the client said
“Great work guys and thank you for your patience! We have found it difficult in the past to find designers and companies that listen to our needs and are patient enough to deal with us. Matt & Murray were excellent from start to finish and we could not be happier with the end product! I feel the new website will be of huge benefit to us not only to attract more customers, but to convert them into actual sales. We have already received a higher number of bookings via our new site.
Thanks once again for all your hard work and efforts. Here’s to continuing a strong relationship :)”Ashley Thomas