Surrey Home Vet
Claire the owner of Surrey Home Vet had built her own veterinary practice web design in WordPress but had not managed to make it look as professional as she wanted. The site was also ranking poorly in the Google search results and consequently not being found by her potential customers.
We re-built the veterinary practice web design for Claire in WordPress using an industry leading drag & drop page builder that allows Claire to more easily update her site and keep it looking professional. The site was condensed into one page with the navigation scrolling to sections on the page.
Keyword research was also undertaken to discover the best search terms for her website to rank for in Google. We found that ‘mobile vet surrey’ and ‘home vet surrey’ were the most searched for terms relating to the service Claire provides. We optimised the site for these search terms and after a couple of weeks her site is now ranking in the top 4 for these searches.
An introductory offer is being tested on the website to encourage potential customers to sign up to Claires mailing list. Once they signup Claire can then follow up with emails helping to convert new leads and drive repeat business.
What We Did
Claire the owner of Surrey Home Vet already had a logo, so we used these colours in the design of the veterinary practice web design. We created a banner using a stock art photo of a women and dog within a home environment to help communicate the home vet service she provides.
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
Search Engine Optimisation
Keyword research was undertaken to discover the best search terms for the website to rank. We found that ‘mobile vet surrey’ and ‘home vet surrey’ were the most searched for terms relating to the service provided. We optimised the site for these search terms and after a couple of weeks the site is now ranking in the top 4 for these searches.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
Mobile Responsive Design
A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.
What the client said
“I was recommended to Indigo Marmoset when I was looking for a company who would be able to help me turn my pet feeding business from a small service helping family and friends into a full time profitable business. After a consultation meeting I had a fantastic logo designed and stationery to go with it. I was impressed with how I didn’t need to explain too much, they were full of ideas and suggestions. I also had a website designed which has enabled me to cut down on paperwork due to automated forms and it is generating over 75% of my enquiries. I would recommend Indigo Marmoset to any business who wants creative thinking at affordable prices and a company who really care about the success of the businesses they work with.”Claire Neuhoff