The Wine Gift Centre
The Wine Gift Centre had a tired old e-commerce wine website design that was desperately in need of an update.
We met with the team at TWGC to discuss our ideas to improve their wine website design, build their brand personality and generate additional revenue by selling gift bundles. We also suggested using a gift finder to help their customers filter the products to more easily find the perfect gift.
What We Did
Design
A modern clean design was used to
WordPress
This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
WooCommerce
The popular WooCommerce system was integrated with WordPress to provide e-commerce functionality. The client is able to manage the store admin, edit and add new products.
Gift Finder
An advanced product filter was added to the site to help customer find the perfect gift. They can search products by price, gender and favourite alcoholic tipple!
Customer Review System
A customer review system was added to the site that automatically sends several automated emails to customers one week after they have made a purchase asking them to review their product. This has helped the Wine Gift Centre build their product reviews which gives new customers confidence in purchasing form the Wine Gift Centre.
Mobile Responsive Design
A mobile responsive wine website design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.
E-commerce Analytics
Google Analytics e-commerce tracking was setup to allow the client to analyse purchase activity on their site. They can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other critical sales data.
The Results
Sales in first week
Average sales per day
%
Increase in monthly sales
Ranking in Google
What the client said…
“Having trawled through the web to try and find the right team to re-develop our 7 year old e-commerce website, we were absolutely thrilled to have stumbled across the Marmosets.
Meeting Matt and Murray, we were instantly struck by their enthusiasm and knowledge, and quickly realised this wasn’t just a new website we were going to get, but a whole new way of presenting ourselves online.
The combination of Matt’s creative and marketing skills with Murray’s coding genius (plus Snoopy the dog’s charm & good looks) has proven to be a winning formula. Our website is now running faster, ranking higher and converting more sales than it has done before.
They also helped us stand out from our competitors with the creation of a unique new ‘Gift Finder’ selling tool and fabulous ‘Wine Gift Bundles’. On top of that, we are now mobile compatible and finally part of the 21st century!
The Marmosets are a delight to work with, always extremely fast to respond to our endless list of questions and on hand to offer their expert advice. Both Matt and Murray went above and beyond the call of duty and we truly couldn’t recommend them highly enough.
Thank you to Matt, Murray and Snoopy for your patience, hard work and for helping us to create a website we are very proud of.”
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