Writers’ Advice Centre
When we met with Louise and went over her old site website and soon learned that the structure and the layout of the site were confusing, making it difficult for her potential clients to understand and buy services.
First we created a new structure for the site that addressed the confusion and with a new design, the site is now easy to navigate and understand.
WooCommerce was added to allow Louise’s services to be purchased directly on the site.
What We Did
Quality Seal E-commerce Package
Search Engine Optimisation
We optimised the Writers’ Advice Centre website for ‘childrens writers advice’ and ‘childrens writing advice’. The website ranks at the top of the first page of the Google search results for both these search terms.
Drag & Drop Page Builder
We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.
The client has signed up to our WordPress support package, we now manage the WordPress updates and provide 30 minutes of work a month updating the sites content. This leaves the client free to do what they do best, tutor the next Enid Blyton!
Mobile Responsive Design
Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.