Writers’ Advice Centre

Louise from the Writers’ Advice Centre has a business offering a literary consultancy and training for children’s writers’.

When we met with Louise and went over her old site website and soon learned that the structure and the layout of the site were confusing, making it difficult for her potential clients to understand and buy services.

First we created a new structure for the site that addressed the confusion and with a new design, the site is now easy to navigate and understand.

WooCommerce was added to allow Louise’s services to be purchased directly on the site.

Writers' Advice Centre WooCommerce Web Design

What We Did

Quality Seal E-commerce Package

This site was built using our Quality Seal e-commerce web design package.

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Design

A simple clean design has been used to help make the site easy to navigate.

WordPress

This site was built using the popular WordPress content management system, giving the client the ability to update and add content.
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Search Engine Optimisation

We optimised the Writers’ Advice Centre website for ‘childrens writers advice’ and ‘childrens writing advice’. The website ranks at the top of the first page of the Google search results for both these search terms.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

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WordPress Support

The client has signed up to our WordPress support package, we now manage the WordPress updates and provide 30 minutes of work a month updating the sites content. This leaves the client free to do what they do best, tutor the next Enid Blyton!

WooCommerce

The popular WooCommerce system was integrated with WordPress to provide e-commerce functionality. The client is able to manage the store admin, edit and add new products.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

E-commerce Analytics

Google Analytics e-commerce tracking was setup to allow the client to analyse purchase activity on their site. They can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other critical sales data.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

Data Capture

This site uses data capture to build a database of potential customer email addresses. They can then be marketed to later using an email marketing system.

Writers' Advice Centre Mobile Web Design

What the client said…

“When I was looking for someone to redesign my two business websites I didn’t really know where to start. In the end I went for Indigo Marmoset as I liked the look of their website and they are very close to where I live and work. I am so glad I did! The first job was for my children’s publishing company, Wacky Bee Books, and I was absolutely delighted with the result. So much so, in fact, that I asked them to redesign my second website for my consultancy service, The Writers’ Advice Centre for Children’s Books. This was a much more complicated project and harder to figure out. However they put a great deal of thought and time into the organisation and look of the site and, if anything, I am even more pleased with this second job than the first. Both Murray and Matt are endlessly patient and take an informed and pragmatic approach to website design. They also understand the needs and challenges of small businesses and offer invaluable ongoing services once websites are up and running.” Louise Jordan

Writers' Advice Centre

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