Academy

Welcome to the Local Heroes Academy, your go-to resource for educational articles on SEO and digital marketing, tailored specifically for self-employed tradesmen and home service companies.

Why lead generation isn’t enough to win more customers

Why lead generation isn’t enough to win more customers

Many local businesses focus heavily on lead generation but lose potential customers during the sales process. This article explores why presentation and messaging matter just as much as getting leads, and how improving them can help you convert more enquiries into paying customers.
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The Power of Flyer Drops in Local Marketing

The Power of Flyer Drops in Local Marketing

Many local businesses rely on digital ads to reach customers, but flyer drops offer something more direct and memorable. This article explores how delivering flyers to local homes and businesses builds awareness, trust, and lasting connections within your local community every day and beyond.
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Why Magazine Advertising Still Works

Why Magazine Advertising Still Works

Many local businesses rely on digital marketing to be seen, yet online ads are increasingly ignored. This article explains why community magazine advertising still works, how print builds trust and attention, and why combining it with digital marketing helps you reach more local customers effectively.
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Does Your Website Just Look Good or Does It Get You Customers?

Does Your Website Just Look Good or Does It Get You Customers?

A visually appealing website is just the start — what really matters is conversions. This post explains why local business owners should prioritise conversion-optimised web design, how it differs from standard sites, and how strategic elements like strong CTAs and trust signals can turn visitors into customers.
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Why Google Reviews Are Important for Local Businesses

Why Google Reviews Are Important for Local Businesses

For local business owners, Google reviews act as your digital word-of-mouth. In today’s online era, a solid review profile helps you stand out, win trust, and boost visibility. This article covers why Google reviews matter, and how to encourage more customers to leave feedback.
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Google Guaranteed for Local Business: What it is & Why it Matters

Google Guaranteed for Local Business: What it is & Why it Matters

In today’s competitive market, trust is everything for local business owners. Whether you run a service company, shop, or consultancy, customers want reassurance they’re choosing a reliable brand. Earning the Google Guarantee helps build credibility, boost visibility, and stand out in local search results.
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Why Local Businesses Need a Google Business Profile

Why Local Businesses Need a Google Business Profile

This article explores why every local business should have an optimised Google Business Profile. Learn how it boosts visibility in Google Search and Maps, attracts nearby customers, builds trust through reviews, and improves rankings—helping your business stand out and grow in local search results.
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