For local business owners, word-of-mouth has always been one of the most powerful ways to win new customers. In today’s digital age, Google reviews are the modern version of those trusted recommendations. Whether you run a café, salon, cleaning service, or consultancy, building a strong collection of Google reviews can help you attract more customers, boost trust, and improve your online visibility.
In this article, we’ll explore why Google reviews are so important for local businesses, how they compare to other review platforms, and the most effective ways to encourage more customers to leave reviews for your business.
Why Are Google Reviews Important for Local Businesses?
They Build Trust and Credibility
When someone searches for a local business, they want to choose one they can trust. Google reviews provide social proof—showing that other customers have had a great experience with your products or services. This reassurance can be the deciding factor when someone is comparing you with a competitor.
They Help You Rank Higher in Google Search & Maps
Google reviews play a big role in how your business appears in local search results and in the Google Maps 3-Pack. A steady stream of positive reviews can improve your visibility when potential customers search for things like “best café near me” or “local accountant in [your town]”.
They Increase Customer Conversions
Studies show that over 90% of people read online reviews before deciding where to spend their money. If two businesses offer the same service but one has dozens of glowing Google reviews and the other has none, most customers will choose the one with the stronger reputation. Reviews can directly influence your conversion rate.
Google Reviews vs Other Review Platforms
While there are plenty of review platforms out there—like Trustpilot, Yell, and Facebook—Google Reviews offer unique advantages for local businesses:
- They appear directly in Google search results and on Google Maps.
- They have a direct impact on your local SEO rankings.
- They’re trusted by more users because they’re tied to a verified Google account.
- They integrate seamlessly with your Google Business Profile, giving customers all the info they need in one place.
They Encourage Engagement and Loyalty
Asking for and responding to reviews helps build relationships with your customers. When you thank someone for their feedback—or address an issue professionally—it shows you value their opinion. This kind of engagement builds loyalty and encourages repeat business.
How to Get More Google Reviews for Your Local Business
Ask Customers Directly
The simplest way to collect more reviews is to ask. Most happy customers are more than willing to share their experience, but they might forget unless prompted. After completing a sale or service, politely say:
“If you were happy with our service, would you mind leaving a quick Google review? It really helps our business.”
Use an NFC Google Review Card
An NFC Review Card is one of the easiest tools for gathering Google reviews on the spot.
- What is it? A small card that uses Near Field Communication (NFC) technology. When a customer taps it with their phone, it instantly opens your Google review page.
- How it helps: At the end of a transaction, simply hand over the card and let the customer tap. They’ll be taken straight to your review form—no searching or typing required.
Make It Effortless with a Google Review Link
Don’t make your customers search for your business. Instead, share a direct link to your review page:
- Go to your Google Business Profile.
- Click “Get more reviews.”
- Copy your link and share it via text, WhatsApp, or email.
Follow Up with a Friendly Reminder
If a customer mentioned they’d leave a review but hasn’t yet, send a gentle reminder a few days later:
“Hi [Customer’s Name], thanks again for choosing [Your Business Name]. If you have a moment, we’d really appreciate a quick Google review—it really helps us out! Here’s the link: [Insert Review Link].”
Respond to Every Review (Positive & Negative)
Replying to reviews shows you’re professional and engaged. Here’s how to approach different situations:
- Positive Review: “Thanks so much for your feedback, [Customer Name]! We’re delighted you enjoyed your experience with us.”
- Negative Review: “We’re sorry to hear about your experience, [Customer Name]. We take all feedback seriously and would love the chance to put things right.”
Offer Small, Ethical Incentives
While Google prohibits paying for reviews, you can still encourage customers ethically. For example:
- Run a monthly prize draw for customers who leave feedback.
- Offer a small loyalty discount on future purchases.
- Send a personal thank-you message after they’ve left a review.
Need Help Getting More Google Reviews & Improving Your Online Presence?
Google reviews are one of the most powerful tools for local businesses to build trust, attract more customers, and improve search rankings. By actively collecting, managing, and responding to reviews, you can strengthen your online reputation and gain a real competitive edge.
If you’d like expert help setting up your Google Business Profile, improving your local SEO, or increasing your customer reviews, we’re here to help.
Get in touch with Indigo Marmoset today and let’s help you grow your local business with a reputation that stands out online.
